Evaluation Question 4 Samuel Storey Evans

Evaluation Q4

4. Who would be the audience for your media product?

The audience for Dream State would be 15 year olds upwards, this is because the plot would be too complex for younger kids to understand as well as the visuals being potentially too graphic. 

Teens from 15 upwards stereotypically enjoy thriller films and films including action this therefore means that our film/media product is perfect for older teens, as well as this, Dream State has a slightly complicated plot which requires thought and this therefore makes it perfect for adults of all ages, this is because adults stereotypically like films that have complicated plots mixed with action, thus making our film/media product perfect for that demographic of people. 

We have attempted to aim our film at the biggest demographic of people possible so that if it was released more people would watch it and more profit would be made from it. 

However we made sure that we didn't make the product boring in order to hit such a diverse target market, as it would have been easy to either make things to complicated and fill it with too much action, and or to go the other way and make it not complicated enough and not fill it with enough action, one way we ensured that we didn't do this was to have other people of various ages watch the product during the editing phase, and tell us what they thought, this allowed us to improve the product accordingly and not fall into the trap of over or under exaggerating key traits of our product. 

Also we chose not to go for young kids as a part of our demographic, as it is very hard to make a film thrilling without using violence or graphic images, also in order to create an enigma around the plot you have to have a complex plot, that most young kids would not be able to follow and would therefore lose focus during the film, and this in turn wold ruin it for others around them as well as not enjoying the film themselves. Also the film would be made too boring for older viewers as they would be able to figure out the plot easily and would not be entertained by the action as it would have to be made appropriate for younger viewers. 

Example of the type of action scenes that would not be suitable for younger viewers 

In conclusion we have chosen a very large demographic of people but have ensured that we have not made the product so suitable to all that it is boring, we have been sure to choose the ages carefully to ensure they have similar interests and so they would entertained by the same type of content.